Prohibited Words in a DBA Name: Naming Restrictions

The specific prohibited words in a "Doing Business As" (DBA) name can vary depending on the jurisdiction or state where you are registering the DBA. However, there are some common restrictions and guidelines that are often applied when choosing a DBA name:

1. Misleading Terms: You typically cannot use a DBA name that is intentionally misleading or deceptive. This includes names that falsely imply a connection to a government agency, a well-known organization, or a product or service that you do not provide.

2. Inappropriate or Offensive Language: Most jurisdictions prohibit the use of DBA names that contain offensive, vulgar, or inappropriate language.

3. Registered Business Names: You generally cannot use a DBA name that is the same as or too similar to an existing registered business name in your state. This is to avoid confusion among consumers.

4. Prohibited Words: Some words may be specifically prohibited or restricted in DBA names. These restrictions can vary by state and may include words related to government agencies, finance, insurance, and other regulated industries. For example, words like "bank," "insurance," "government," and "FDA" may be restricted.

5. Geographic Names: Some states may have restrictions on using geographic names that imply your business is located in a specific place when it is not.

6. Trademark Infringement: Using a DBA name that infringes on someone else's trademark is generally prohibited. Conduct a trademark search to ensure your chosen name doesn't conflict with existing trademarks.

7. False Statements: You cannot make false statements or claims in your DBA name. For example, you cannot claim to be a licensed professional (e.g., a doctor or lawyer) if you are not.

8. Generic Terms: Some states may discourage the use of overly generic terms that do not distinguish your business from others in your industry.

It's important to note that the specific rules and restrictions for DBA names can vary by state and locality, so it's crucial to check with the appropriate local government office or agency responsible for registering DBAs in your area. They can provide you with a list of prohibited words and guidelines for choosing an appropriate DBA name that complies with local regulations.

Before finalizing your DBA name, it's a good practice to conduct a name search to ensure that the name you want is available and doesn't conflict with existing businesses or trademarks in your area. Consulting with a legal professional or business advisor can also help you navigate the regulations and requirements related to DBA names in your jurisdiction.