The Fundraising Landscape
This section provides a high-level snapshot of where non-profits typically source their funding. Understanding this mix is the first step in building a resilient and diversified fundraising plan.
Typical Non-Profit Revenue Mix
Key Principle: Diversification
Relying on a single source of income is risky. A healthy non-profit cultivates multiple funding streams, from individual donors and grants to corporate sponsorships and events. This approach ensures stability even if one source diminishes.
The Donor Pyramid
Fundraising often follows a pyramid model: a broad base of many small-gift donors at the bottom, fewer mid-level donors in the middle, and a small number of major donors at the top. The goal is to nurture relationships to help donors move up the pyramid over time.
Core Fundraising Strategies
This section explores a variety of proven fundraising strategies. Each method has unique strengths and is suited for different organizational goals. Click on each card to learn more.
Grants vs. Individual Donations
Two of the most common funding sources are grants and individual donations. While both are vital, they require very different approaches. This section breaks down their processes and relationship-building nuances.
📜 The Grant Lifecycle
Grants are typically awarded by foundations, corporations, or government bodies to fund specific projects. The process is formal and highly structured.
- 1. Research & Identification: Find foundations whose mission aligns with yours.
- 2. Letter of Inquiry (LOI): A brief proposal to gauge interest.
- 3. Full Proposal Submission: A detailed application with budget, metrics, and narrative.
- 4. Review & Decision: The funder's board reviews applications, which can take months.
- 5. Award & Reporting: If successful, you receive funds and must report on progress.
🤝 The Donor Journey
Individual giving is relationship-based and focuses on connecting with people who care about your cause. The cycle is often faster and more personal.
- 1. Awareness: A potential donor learns about your organization.
- 2. Connection & Cultivation: You engage them with stories, updates, and impact reports.
- 3. The Ask: You make a specific fundraising appeal (e.g., via email, mail, in person).
- 4. Donation & Acknowledgment: The donor gives, and you thank them promptly and personally.
- 5. Stewardship & Retention: You continue to build the relationship, showing their impact.
Harnessing Digital Channels
Social media and other digital platforms are powerful tools for reaching new audiences and engaging existing supporters. This section provides a data-driven look at which platforms are most effective.
Social Media Platform Effectiveness for Non-Profits
Email is Still King
Directly reaching a supporter's inbox via a well-maintained email list remains one of the most effective ways to solicit donations.
Peer-to-Peer Power
Empower your supporters to fundraise on your behalf. Platforms make it easy for individuals to create personal fundraising pages for birthdays or events.
Storytelling is Everything
Use video, images, and compelling text to tell the story of your impact. Show donors, don't just tell them, how their contribution makes a difference.
Organizing Successful Fundraising Events
Fundraising events are excellent for engaging the community and raising significant funds, but they require careful planning. This interactive checklist covers the essential steps.